Brand identities for hospitality, travel & wellness.

Valeria Pereira is a Miami-based brand designer and art director creating visual identities, packaging, and campaigns for hotels, restaurants, travel, and wellness brands.

Selected Works

Selected Works

Agency work

Independent work

Sheeft

Sparkling Protein Drink

Sheeft

Sparkling Protein Drink

Hertels by Choice Hotels®

Women in Hotel Ownership Program

Hertels by Choice Hotels®

Women in Hotel Ownership Program

Rolling Stone

Restaurant & Café Concept

Rolling Stone

Restaurant & Café Concept

La Romana, Dominican Republic

Caribbean Destination

La Romana, Dominican Republic

Caribbean Destination

Clarion Pointe®

Select-Service Hotel Brand

Clarion Pointe®

Select-Service Hotel Brand

Harbor & Main Confections

Heritage Candy Shop

Harbor & Main Confections

Heritage Candy Shop

See all works

Capabilities

Brand Identity & Positioning
Branding Packages
Marketing Collateral
UI Visual Design
Lettering & Typography
Editorial & Print
Digital Banners
Social Media Graphics
Branded Environments
Email Marketing
Storyboards
Video Editing
AI-Driven Production
Brand Identity & Positioning
Branding Packages
Marketing Collateral
UI Visual Design
Lettering & Typography
Editorial & Print
Digital Banners
Social Media Graphics
Branded Environments
Email Marketing
Storyboards
Video Editing
AI-Driven Production

About me

What I do

I shape brands in hospitality, restaurants, travel, and wellness that are ready to evolve and invest in thoughtful design.

My background

Miami-based brand designer and art director. Over a decade of agency work creating visual identities, campaigns, and franchise systems for hotel, restaurant, real estate, and travel brands.

My approach

Fresh thinking and a clear, contemporary visual direction, respecting what makes each brand distinctive while exploring where it can go next.

Career

(2021 – now) Art Director at NM+U

(2021) Senior Graphic Designer at Farmasi US

(2017 – 2021) Art Director at NM+U

(2011 – 2015) Senior Graphic Designer at Omm Agency

Portrait of Valeria Pereira, brand designer and art director